Defend your mobile rankings by regularly checking that your site is optimized for mobile, and keep an eye on mobile rankings rather than simply keeping tracking of desktop rankings. Marketers in 2022 need to build omnichannel and mobile marketing strategies into their marketing business as usual.
In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile.Īccording to SEMRush, only 11% of URLs kept the same position on mobile as desktop. So, you may be ranking well on desktop but not even appear on the first page of results on mobile. What does this change in search habits mean for SERPs? At the moment, only 13% of websites are able to retain the same position for a particular search across all devices.
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Join Smart Insights as a Free Member to download our digital marketing plan template todayĪccess the Free digital marketing plan template The impact of mobile search on SEO Our popular marketing planning template is structured across the Smart Insights RACE Framework. If you're looking for a marketing plan to refocus your marketing activities and improve your performance, take a look at our free digital marketing plan template for Smart Insights Free Members to start your digital marketing optimization journey. Read more about the changes in mobile phone usage during the pandemic. Regarding audience device type, it seems to have been accompanied by an increase in mobile search. This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline.Īs we can see, there have been changes in behavior at key points this year - notably April 2020 which saw a huge number of technological, economic and social changes as Coronavirus was declared a national pandemic. However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk Up until mid-2019, mobile and desktop searches were mostly neck and neck, with mobile just edging into the lead every few months. This is likely due to Google’s continued focus on the importance of mobile UX factors for SEO. It’s a slightly different story on mobile, however, as Google currently holds 94.88% of the mobile search market share.
This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. Google continues to dominate search engine use, with a 86.19% percent market share of desktop searches as of December 2021.Ĭlearly, Google is still the market leader, which needs to be taken into account for your digital strategy. Who has the biggest search engine market share worldwide? Moreover, mobile shopping now has a 60% market share, you can find more stats via the 300+ page report on Datareportal. " 58.4% of consumers purchased a product or service online each week" The importance of search in influencing product purchase is suggested by Global Web Index via Datareportal. How many searches are made each day?Īs of 26 January 2022, Google processes over 3.5 billion searches every day, or, 1.2 trillion searches per year. We'll start by reviewing how many people search, then look at the top search engines and finish with the growing popularity of voice search. If you're looking to make the business case for investment in search, we recommend you start by modeling search engine marketing return via a search gap analysis to put a quantitative estimate to the returns. This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing. Whether you're looking for channel excellence or marketing strategy advice, we've got resources to support your digital marketing optimization journey. We have a wide range of tools and templates for marketers looking to make data-driven marketing decisions. But with behavior changing so quickly, it's vital to keep on top of search engine marketing statistics to inform your strategy. We're huge fans of search engine marketing, both search engine optimization and paid search marketing. Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics
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